The Paradox of Choice (Summary): Why More Is Less

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Barry Schwartz’s penetrating analysis of the problematic consequences of having too many choices may spur you to rethink how you approach decisions in your life. Schwartz, a psychology professor, unpacks cognitive quirks and psychological challenges that the human mind brings to decision making. He demonstrates how choice becomes more burdensome when options proliferate. Schwartz uses easy-to-understand, everyday examples and offers techniques for avoiding the pitfalls of too much choice and increasing your satisfaction with your decisions.

Book Publisher:

THE PARADOX OF CHOICE: Why More Is Less, Revised Edition. Copyright © 2004, 2016 by Barry Schwartz. Published by arrangement with Ecco, an imprint of HarperCollins Publishers.